How to increase business awareness?

Many entrepreneurs, including company managers, have already realised that a personal brand is an important tool for business promotion. And they actively use this tool. This is no coincidence: according to a LinkedIn survey, 70 percent of professionals in India believe that a strong personal brand is necessary for success.

What is a personal brand and why is it needed?

A personal brand is a public image of a person or company. “It’s what other people say about you when you are not in the room,” — that’s how billionaire Jeff Bezos defined it.

These days, personal brand plays a huge role. Any business attracts much more attention if its mention evokes certain associations and emotions.

How to build a personal brand?

This process will require your time and effort. Building a personal brand begins with setting a precise goal. The image should correspond to reality as closely as possible because you will have to consistently adhere to it. Pay attention to the following:

• Proof of professionalism

When establishing yourself as an entrepreneur and an expert in any field, you must demonstrate experience and achievements through specific cases, participation in projects, articles in the media and customer reviews.

• Uniqueness

The uniqueness of a brand, its ability to influence the environment and a specific area of activity is extremely important. After all, this is what will make people talk about you and your product.

• Reputation

A good reputation forms a positive opinion about a person/business, proves professionalism and contributes to recognition.

Do not create a personal brand just out of curiosity: in such a case, you can easily lose it when faced with the first difficulties. Both a business and a person must have a clear goal — to make the right decisions and plan subsequent steps. It is important to determine what result you want to achieve.

The Indian entrepreneur Ratan Tata sets the example of how one can successfully combine the promotion of a personal brand and business. He, among other things, is known as an exemplary leader. You can read more about him in one of our previous articles:

Become the leader that people want to follow